Wednesday, September 2, 2015

Responsive Website is Really Important Nowadays

A responsive website is a must in today’s times with the change in the ways of accessing the web. Individuals prefer to view the internet through their mobile devices rather than using the desktops and this has necessitated the web designing companies to ensure that their websites are responsive.

ResponsiveWebsite Designing Mumbai - Need of today’s Times
Responsive website is the one which can be viewed not only from a desktop but also from other devices such as the smartphone, tablet or a laptop. There will be a single URL which can be accessed from any device and the relevant website gives you the most optimal user experience. Having a responsive website has become a must for every business with the increased usage of mobile devices for web access. If your website is not responsive then most probably it will be bypassed for your competitor’s responsive site. It has been noted that more than 50% of the visitors give maximum three seconds for a website to load otherwise they go to the next one on their search engine rankings. And no business would want their potential customers to go to competition.

Responsive website – Optimal User Experience
As said above, the number of users accessing the internet through their mobile devices has increased exponentially over the years. The difference in accessing the internet through the smartphone and tablet lies in the fact of differing screen sizes. It is quite cumbersome to view websites using the touch screens of the mobile devices. This is because you are able to read a few sentences only by scrolling in both the directions for websites which are not optimized. Long loading times are taken for accessing all the content and images of the website on the mobile devices.

One of the ways in which this issue can be tackled is by getting a responsive website designed from a web designing company Mumbai. The web pages in this case adjust automatically to any size of the screen and the content pages are reordered depending upon the device used. Content or text has to be written again and the images have to be done in a smaller size for enhancing the user experience. This is what is exactly done by a responsive website. The most appropriate links are provided on the landing pages of your mobile device and this decreases the requirement of typing in text boxes which can become a cumbersome activity.

Importance attached by Google
The importance of a responsive website has increased all the more due to the importance given to it by Google. A major portion of the global population use Google as their search engine and hence, every business is interested in knowing how search engine rankings are determined. Though Google does not disclose the algorithm details, they do give relevant information to web designing companies and developers which enable them to optimize their websites for SEO and their algorithms.From one of the recent notification, it has come to light that Google does use the criteria of a responsive website to determine the search engine ranking. If Google is so concerned with a responsive website then that becomes the concern of every website designing company.Therefore a responsive website has become an indispensable part of every business today.


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